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Universidad del Norte




UN The Universidad del Norte has an excellent research record in entertainment education. Jesus Arroyave is an Associate Professor and the Director of the School of Communication at the Universidad del Norte in Barranquilla, Colombia.

He earned his Ph.D. in Communication at the University of Miami. His professional interest focuses on journalism and media studies, health communication and communication for development and social change.

Professor Arroyave has extensive experience with the entertainment-education (E-E) strategy. He has implemented several nationwide strategies in areas such as sexual reproductive health and adolescents, vector transmissible diseases and health literacy and unplanned pregnancy in adolescents.

Given the innovative approach of this project, the entertainment-education strategy is considered as a key component of the training in order to help participants to develop entrepreneurial identity.