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TRAINING PROGRAMME




The women entrepreneurs’ education and training programme has been developed to enhance the capacities of early stage women entrepreneurs and increase the success of their overall entrepreneurial performance.

The programme provides learners with multiple learning paths customized to their organizational needs and individual competencies. The course, which has been created in a blended learning model, consists of four modules, one face-to-face kick-off module in each country and three online modules. The content refers to individual learning goals and is divided in three Units:

UNIT 1: How to successfully deal with the essence of entrepreneurship.
UNIT 2: How to successfully overcome challenges to effective business performance.
Networking: How to implement successful Networking.





TARGET GROUP

Early stage micro and small business women entrepreneurs from the service sector in Germany and Ireland.


DURATION OF PROGRAMME

- Start in June 2017
- 16 weeks: 4 months (approx. 3 hours / week)


DELIVERY METHOD

- Blended learning programme with three face-to-face meetings (offline) and online modules.
- Learning platform: Moodle
- The face-to-face meetings will take place both in Ireland and Germany.


CONTENT OF THE PROGRAMME

 Unit

 Track

 Modules

The Essence of Entrepreneurship

Reflecting on Yourself as an Entrepreneur.

Your Life Story as an Entrepreneur

Understanding your Company.

 Business Model

 Business Opportunity

Assessing your Entrepreneurial Competencies.

Self-assessment of your Entrepreneurial Competencies

 Your Learning Goals

The Challenges for Business Performance

Increasing Request for Services.

 Product Development

 Market Development

Managing the Technological changes.

 Process Innovation

 Product Innovation

Managing an Increase in Customer Complaints.

 Complaint Analysis

 Customer Satisfaction

Dealing with Increased Competition.

 Customer Relationship

 Strategic Planning

 Networking

Networking

Examining Goal-Preventing Assumptions

Collaborative Workspace




The tasks of the programme are designed on the foundation of a competence framework in which participants can assess their progress in a provided matrix. The programme will be validated and finalized at the beginning of 2017 and implemented in the following summer.