at the women entrepreneurs project website. Women entrepreneurs is a 4-year research, innovation and staff exchange programme in the Horizon 2020 framework of the European Union.

Within the framework of this project we have developed our training programme to support female entrepreneurs in their early stage.

Our Motivation

One major research focus in Educational and Psychological Research and in Entrepreneurial and Leadership Studies in the past decade has been on obtaining a better understanding of how to help entrepreneurs develop in order to achieve a level of high performance and entrepreneurial success. Our motivation is to advance the possibilities of young women to become successful and fulfilled entrepreneurs.

What do we want to achieve? 

We want to increase the number of female entrepreneurs and their performance potential by innovating the entrepreneurship education through combining competence, identity and edutainment approaches in order to contribute to social and economic development.

Training Progamme

Start: 01. Feb 2018
Duration: 4 months
Workload: approx. 3 hrs/week
Location: online (with 3 face-to-face meetings in Dublin or Jena)
Register for our training and education program.
Register now

Training Infos


Early stage micro and small business women entrepreneurs from the service sector in Germany and Ireland.


  • Start in June 2017
  • 16 weeks: 4 months (approx. 3 hours / week)

  • Blended learning programme with three face-to-face meetings (offline) and online modules.
  • Learning platform: Moodle
  • The face-to-face meetings will take place both in Ireland and Germany.

The women entrepreneurs’ education and training programme has been developed to enhance the capacities of early stage women entrepreneurs and increase the success of their overall entrepreneurial performance.


The programme provides learners with multiple learning paths customized to their organizational needs and individual competencies. The course, which has been created in a blended learning model, consists of four modules, one face-to-face kick-off module in each country and three online modules. The content refers to individual learning goals and is divided in three Units:


UNIT 1: How to successfully deal with the essence of entrepreneurship.
UNIT 2: How to successfully overcome challenges to effective business performance.
Networking: How to implement successful Networking.

1. The Essence of Entrepreneurship

  • Reflecting on Yourself as an Entrepreneur.
    • Your Life Story as an Entrepreneur
  • Understanding your Company.
    • Business Model
    • Business Opportunity
  • Assessing your Entrepreneurial Competencies.
    • Self-assessment of your Entrepreneurial Competencies
    • Your Learning Goals

2. The Challenges for Business Performance

  • Increasing Request for Services.
    • Product Development
    • Market Development
  • Managing the Technological changes.
    • Process Innovation
    • Product Innovation
  • Managing an Increase in Customer Complaints.
    • Complaint Analysis
    • Customer Satisfaction
  • Dealing with Increased Competition.
    • Customer Relationship
    • Strategic Planning

3. Networking

  • Networking
    • Examining Goal-Preventing Assumptions
    • Collaborative Workspace

Background to the project

To realize our goals, the project will undergo three main phases. First we are going to set up a survey to indicate different capacity gaps for our target group of early stage women entrepreneurs. Then we will design the education and training programme, that enables early stage women entrepreneurs to develop entrepreneurial competences and that increases their entrepreneurial success. This programme will be evaluated in the last phase. These three phases are strongly related to our different work packages.

To support women entrepreneurship there is a need for increasing the number of women entrepreneurs and for raising the performance and growth potential. Training and education play an important role in this regard. Relatively little research has been conducted to assess the impact of entrepreneurial education and training programmes on performance and growth potential. Training programmes today mainly address entrepreneurial behaviours. However, an understanding of the fundamental capacities is critical in the face of the varying challenges and contexts confronting young women entrepreneurs.

It is the aim of this project to get a better understanding of the fundamental entrepreneurial capacities of early stage women entrepreneurs and to develop an educational and training programme that enables early stage women entrepreneurs in Germany and Ireland to develop the fundamental capacities to facilitate their entrepreneurial success. We believe we can significantly contribute to the EU Entrepreneurship 2020 Action Plan, with the proposed activities strengthening the sharing of knowledge in Europe.

Step by Step

The EU Entrepreneurship 2020 Action Plan recognises entrepreneurship and self-employment as key for achieving economic growth and for job creation. However, the TEA rates for females in the business-driven economies of Europe are, with 5% of the adult population, much lower than, for example, in the developing regions of Asia (13%) or in the United States (10%). The Total early-stage Entrepreneurial Activity Rate (TEA) is a key indicator of the level of new enterprise creation. Germany and Ireland, for example, belong to those countries in the innovation-driven economies of Europe with relatively low TEA Rates (Germany: 4%; Ireland 4%). The under-representation of early stage women entrepreneurs in the business-driven economies of Europe is a complex phenomenon that can be explained by various factors such as socio-cultural, economic and educational factors.

Our work

The project is divided into five work packages (WP). WP1 is concerned with the management issues of the project. In WP2, we aim to develop the theoretical framework and the methodology for the study of the fundamental entrepreneurial competences, study the fundamental competences of successful early stage women entrepreneurs and develop a competence matrix and policy goals for enhancing the ratio of successful young women entrepreneurs. In WP3 an educational and training programme that uses a blended learning approach will be designed and implemented, and media, for example, web-based video-series will be produced. In WP4 the training will be provided and evaluated. The last one, WP5, is concerned with exploitation, dissemination and outreach activities. Here you can find information about our activities and and the progress of the project. We provide information about our projects workshops, the research and the training programme also you can listen to our podcasts to get a quick insight in the research approach of the women entrepreneurs project or check out other possibilities to get information or contact in our dissemination activities.


Next to our website we use different channels to provide information about our project and to increase our network. We want to reach entrepreneurs, researchers and everybody who is interested in our project. We have a Blog to provide short reports about our dissemination activities. Of course you can also find us on Facebook.

You want to know where to meet us next?

Just have a look in our calendar and find out on which networking meetings, conferences or public events we’ll be in the future.

Women Entrepreneurs | Biographies

For our training programme we have produced the web based series “women entrepreneurs | Biographies” with female entrepreneurs talking talking about their experiences. Next to statements about different entrepreneurial topics, the biographies are implemented in the training programme. Watch now Chapter II of our little series.

Any questions?

Get in touch with us.